Bolt is a phone company for creatives. The brand is about piecing together parts to make a ‘whole’, reflecting the importance of collaboration and communication in the creative industry. Bolt’s identity is influenced by technical drawings of components and embraces 3D perspective. Each piece of roll-out retains the idea of joining parts together to form a meaningful bigger picture, while also asking and inspiring users to interact with the brand creatively.
Bolt's business cards are flat-packed models of the logo, ready to be assembled by potential clients.
Lenticular installations in strategic locations reveal messages when viewed from a certain angle.
Potential clients receive links to personalised micro-sites, where they manually align pieces to make sense of a jumbled message.
