From Me to You is a charity that inspires people to write letters to those living with cancer. Its founders were looking for an entirely new brand and visual identity for the charity, plus a flexible new website that could be easily updated and maintained by volunteers. Within the logo, me and you are joined to reflect both the shared personal connection and the ‘lifting’ impact of a letter exchange. Pairing a script with a timeless serif, the logo feels human, personal and hand-crafted, while beautiful cut-out illustrations by Jess Lea Wilson reinforce this aesthetic and bring the identity to life.