This playful brand identity for a thriving, community-focused deli in Winchester aims to strike a tone that is honest, human, and bright. Colourful illustrations of fruit and veg pop against a more neutral and sophisticated backdrop of navy and off-white, while a light-hearted tone-of-voice brings the brand and its messaging to life. The logo features an oversized ‘O’, which doesn’tquite connect all the way round: A small gap leaves it ‘open’ to the outside world, reflecting a key part of the founder’s mission to create a space for all.